5 Reasons to Use Animation to Reach Younger Audiences

As an advertiser, you know the importance of capturing your target audience’s attention with appealing and relevant ads. For years, static ads have been good enough to do just this. However, in today’s market, animated ads offer an exciting and effective way to garner you the kind of customer attention you need to successfully grow your company, especially if you wish to target younger audiences. Following are a few of the reasons that using animation to reach younger audiences is the smart move to make.

Animated Ads Are Engaging

Part of the reason that animated ads are an effective way to reach younger audiences is that they are by their very nature more engaging than static ads. For instance, they tend to be more unique than static ads, and therefore more likely to grab your audience’s attention.

In addition, people are hardwired to respond to movement. As a result, the activity in animated ads draws the consumer’s attention away from whatever they are doing and focus it on your company’s message.

Finally, animation advertising is an engaging way to communicate your brand because it allows you to create appealing characters and worlds that draw the viewer in and give them a positive impression of your brand. Mascots such as Manny Mo and Jack from Pep Boys put a friendly face on a business that will make young consumers more likely to trust that business.
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Once drawn to these characters and worlds, your target audience will be more likely to respond to your brand, giving you more customers than you could have achieved with more traditional ads.

Animated Ads Are Easy To Understand

The goal of any advertisement is to communicate the company’s message to the consumer. Today’s young people tend to have shorter attention spans and, therefore, need advertisements that are concise and easy to digest quickly. The less engaging and more complex static ads, as a result, can make it more difficult to convey your message simply and quickly. This is especially the case if the message you are communicating is complicated or difficult to understand.

Animated ads, on the other hand, prove the old adage that “a picture is worth a thousand words.” Because they rely on pictures and characters to communicate instead of words, they can, within just a few moments, convey the essence of your brand in a way that static ads cannot do. In the hands of an experienced advertising animation company like Powerhouse Animation, your animated ad can boil your message down into a fun, appealing, and easily grasped format that will be more likely to convert younger audiences into paying customers.

Animated Ads Are Memorable

As an advertiser, your goal is to make your brand or product stick in the minds of the people who view your ads. In part because they are engaging and easy to understand, animated ads tend to accomplish this goal more effectively than do static ads. In fact, an animated ad enables the viewer to retain up to 58 percent more of the material than do other forms of advertising.

Today’s culture, which is so dependent upon screens like smartphones and tablets, is especially ripe for the use of visual representations in advertising. Because of short attention spans and the ease with which pictures and videos can be digested on a small screen, animation provides a way to more effectively help younger audiences remember your brand. As a result, a commercial animation studio like Powerhouse Animation can provide the expertise and material you need to create an advertisement that will communicate your brand in a memorable way to the younger crowds you want to reach.