Instagram is currently used by millions of people worldwide, as well as for a good reason: taking pictures and sharing these your friends has never been easier! However , Instagram can be used in a very effective manner, not only for networking but for marketing reasons as well. If you have a business and you want to promote it in the online environment, after that this can be a great promotion tool. Having said that, here are 5 of the best ways to effectively use Instagram:
1 . Hashtags Could work Like Magic!
Twitter uses them, Instagram uses them and recently, Facebook has implemented hashtags as well.
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As a matter of fact, Instagram users interact mainly via hashtags, this is why you need to learn how to make use of them in your best interest. This aspect can be particularly useful for businesses that are looking for followers, as it allows them to make their content searchable but it will surely also trigger a viral impact that will benefit the business in the long run.
2 . Photos And Videos Can Tell A Story
A photo could be worth a thousand words, and everyone knows that. Instagram is all about photos, but taking random photos will not get you very far, especially if you plan to use Instagram mainly for marketing and advertising purposes. One of the best, fastest and easiest ways to increase brand awareness and to boost sales is to post images of your product on a constant base: they do not even have to be professional, they just need to highlight the main features plus functions of the product in question and also to appeal to the wide audience.
Exact same goes for videos: you can share movies with your employees in action, or you can make live product reviews. Regardless of your choice, video clips and pictures are very likely to go viral, as people love media files more than text and they are likely to keep in mind them over the years. If you own a brand new business and you want to make a name for yourself, then pictures and video clips will surely come in handy!
People love freebies, discounts and all sorts of promotional offers, this is why you can certainly not go wrong with a contest. A competition is a win-win: your customers will get a free of charge product or service, while you get the chance to enhance brand recognition. One great way to utilize Instagram for contests is to encourage people to share their own pictures of the product, and to reward the most suggestive or original picture. At the same time, you may use various tools that allow you to easily introduce an Instagram feed or a hashtag feed into your website.
4. Keep an eye on Your Success
Tracking the success of your own Instagram marketing campaign is essential. Fortunately, there are several comprehensive and user-friendly applications that allow you to track the customer growth, to see that are your most popular posts, to determine whenever is the right time to post articles and so on. As irrelevant as these details may seem at first sight, they can actually make a positive change.
5. Connect With Your User
Keeping in touch with your customers is important, especially for little and medium enterprises who have a restricted target market. You can show your customers that you simply care about their feedback by simply responding to their comments or questions. This can not only attract user-generated content, but it will also improve credibility and increase the visibility of your business. Do not take too lightly the power of your Instagram followers, as they can contribute to the success of your business!