How to Spot Fake Instagram and Twitter Followers

False it until you make it, or so the saying goes. But buying fake Instagram and Twitter followers is cheating, and you are eventually going to get called out for it.

During the last New Zealand Style Week, I researched into a few of the so-called fashion bloggers. Most recently had an astounding amount of fake followers on Instagram and Twitter. Fake style bloggers hack me off more than most. It could be because of they absence any real style or the proven fact that they arrogantly prance around these industry events, taking selfies and posting to their tens of thousand bogus followers. They are not adding any true value if they have no real influence.

Fake Instagram and Twitter followers, by my definition, are fake or dead accounts, and also real balances from users in countries that have no influential value to the profile. Both of these types of followers are easy to buy.

There is no point in having tens of thousands of followers if they are meaningless. The value of somebody’s social reach should be measured by way of a engagement, not by the total quantity of followers they have. Quality, not Amount!


Look at how engaged the wearer’s followers are. Are their supporters commenting and liking posts? Are usually their followers part of the cohort if you’re targeting?
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There are a few ways to tell if someone has fake followers.


Unless occur to be Lorde and have shot to stardom in a super short amount of time, an unusual spike in followers can only be the consequence of a buying spree.


I’ve seen Instagram accounts with over forty thousand followers, but each of their blogposts is only getting around 100 likes. The lower engagement percentage shows that their influence on their followers is super reduced, and they most likely paid for the majority of their followers.