Offering products on-line requires a very different setup from your run-of-the-mill blogging site. Allows look at the things you’ll need to think about whenever setting up an eCommerce website plus help to explain why they cost more to design.
First let me tell you what we are going to not going to cover in this article.
We’re not assuming that an eCommerce website is a single web page with some PayPal switch codes inserted onto it.
The PayPal buttons are great and work perfectly for those selling a handful of items, yet we’re taking eCommerce to the next degree and giving the customer a better across the internet shopping experience.
Most modern eCommerce internet site are applications. They have an user interface, administration settings, store data inside a database and follow a work-flow of processes. We’re going to touch on some of these areas.
An eCommerce web site can be thought of as a play with actors performing it’s scenes.
The main stars in an eCommerce website are:
2. The Customer – buys products
* The Website Owner – ships bought products & gets paid
* The eCommerce Application – user interface between all the actors
* The particular Payment Gateway – handles transaction transactions (more on this later)
2. The Merchant/Business Bank Account – Site owner’s business bank account (more on this later)
The main buying process of an eCommerce website (‘the play’) happens as follows:
1 . Customer browses product catalogue
2 . Customer adds item to basket
3. Customer buys product and enters check-out procedure
4. eCommerce Application contacts a Payment Gateway
5. Payment Gateway provides secure customer shipping plus payment details entry form
6. Customer securely enters shipping plus payment information
7. Payment Entrance contacts Website Owners’ Merchant Banking account
8. Merchant Bank Account processes transaction transaction and returns control in order to Payment Gateway
9. Payment Gateway returns Customer to eCommerce Software
10. eCommerce Application notifies Consumer of successful (or failed) payment
11. eCommerce Application notifies Website Owner of purchase
12. Website Owner boats product to Customer
Of course which lot more detail going on in each step, but hopefully you get the general concept that setting up an eCommerce application is a tad more complicated than your normal blog-style website.
Where Do You Begin?
Sounds silly right, but the first step you need to do is think about the forms of things you’ll be selling on-line.
Are these products?, i. e. physical items which require packaging and posting or even services provided by yourself or another company e. g. Professional Yak Tidying.
How may products or sorts of services are you going to offer? Local or even International? Are some seasonal? Do you have the finite stock level for particular items? Do you plan to use special offers & discounts? Do you even such as yaks?