Have you been a small business owner looking for ways to grow your company? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, and today want to try it?
As a small business owner you face many challenges – restricted capital, minimal support staff and having too much to do in what appears like very little time. So , how do you grow your small business without heavy investment within marketing and advertising? Answer – through the use of technology. Web 2. 0 provides you with various equipment and techniques that help you to generate leads and increase the exposure of your home-based business. Social media is one such tool. Here’s all you need to know as a small company owner to begin increasing revenues using social networking.
What is Social Media?
Social Media is a category of online media where people are talking, participating, sharing, networking, and book-marking online. Examples include Facebook, Twitter, LinkedIn, YouTube, GooglePlus, and MySpace.
What exactly is Social Media Marketing?
Social media marketing is using the above mentioned platforms to reach a new audience of consumers that product brand awareness. By growing word of a product from user to user, Social Media Marketing strives to achieve greater legitimacy for a message since it is shared between trusted “friends. ”
Which Social Media Channels are most popular?
Studies show that Facebook & Tweets are most popular social media channels adopted closely by YouTube and LinkedIn, GooglePlus.
Why should Social Media Marketing Interest myself?
If you think this kind of Marketing is not for you, think again. These platforms offer a big bundle of benefits to small business owners. Here are some reasons why you should consider using Social networking for your business.
Exposure: As a small company owner you rely largely on multi level marketing to channel leads to your business — which, in turn relies on your interaction with people. This is the core notion associated with what Social Media is! But Social media marketing offers virtually unlimited opportunities to interact with people – millions of them! Using this interesting form of marketing, your business has ceased to be limited to local leads; you will find potential clients coming in from a diversified geographic market!
Zero-cost: While other marketing media would be expensive, this type of marketing is relatively free, or requires negligible financial investment. It’s a great low-cost way to get your message across.
Improved online presence: Being on popular social media systems strengthens your web presence. The more people talk about you on Facebook or Twitter, the more are the chances of your business being found on relevant web searches such as Google, Yahoo!, or Bing.
Direct connection with prospects: These platforms put a person in touch with your customers directly. You can have one-on-one contact with them, know what they really want.
Go viral: Such marketing provides you with the opportunity to go viral with your advertising. Think about this. You put up a video about your business on YouTube.
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10 people enjoy it, and five of them share it with their friends, who in-turn discuss it with 20 more people. This is known as “viral marketing, inch and it can be a very effective method to raise your lead generation.
What is a Social Media “game plan” and why should you have one?
A social media game plan is a process consisting of a couple of simple steps that can help you achieve your social media marketing objectives. The social media arena is large and you can get lost within it if you don’t play by the rules. There’s a lot of competition and you have to have a clear program if you want to stand out of the crowd and get noticed.
Your ideal Social Media strategy
A typical game plan for your business should consist of these four steps
Create your network
Propagate your presence
Step 1 – create your network: The first step is to search for plus add those users to your network whom you think fall into your target audience segment. When placing a request to add users to your network, it will always be better to accompany such requests having a personalized message. You can also look for and join groups that pertain to your line of business. For example , if you are a business offering Health drinks and other health-related items, you could join groups where topics such as nutrition, diet or wellness are discussed. Such groups provide you audience for the products you have to offer. However , when in a group, remember to ADD VALUE. Answer questions you are equipped to answer, actively take part in discussions, be subtle and don’t strongly “push” your products.
Step 2-propagate: The next step is to announce your Social Media presence. You can do this by adding links for your social media pages on your website, e-mail signature line or newsletter, should you have one. You are out there with your business-announce it!
Step 3-stay connected: The 3rd step is to stay connected with your fans and group members. Social internet marketing initiative is easy to start, but needs effort to maintain. And like many networking efforts, results are usually not instant. Acquire permission from group users and others on your network to send emails. You can then e-mail relevant content to individuals on your network. The key here is to deliver RELEVANT, VALUE ADDING content-not a good advertisement of your products/services. If you are a health-drink selling company who is the part of the diet and nutrition group, you can send links such as ’10 Best Anti-Oxidant Rich Fruits’ then perhaps add an image and some information about your product, encouraging people to contact you if they’re interested. This method will be better-received than just sending the particular prospects an e-mail flyer totally dedicated to your product.