Electronic marketing is also known as internet marketing or even online marketing and it’s about identifying, looking forward to and satisfying customer requirements in the digital sphere while achieving your company goals.
It encompasses a wide range of on-line channels including pay per click advertising, search engine optimisation, social media marketing, email marketing, affiliate marketing and many more.
It also involves tracking, measuring, monitoring plus managing online campaigns to meet company goals, while satisfying target markets needs and wants. So , all activities start with goals and objectives and customers are at the heart of all operations.
For true success with digital marketing, it’s important to create a marketing and advertising plan or strategy that helps tutorial your activities and this is what you should include in it:
A good analysis is a health and wealth verify of your business to assess just how well you are performing on electronic channels.
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It helps you to review your company to see what you lack and what you need to do to achieve your mission.
An evaluation also involves researching your competitors to find out who they are and how well resourced these are. Competitors come from all directions and include international businesses that are selling to the local target market and you can’t ignore all of them.
Your analysis will also look at your own target customers to find out who they are and exactly what they need or want. You will recognize their demographics and assess if you are able to meet their requirements whether or not they are consumers or business clients.
From your marketing analysis, you will have a wealth of information that will help you to craft your marketing objectives. Keep in mind, your objectives are short-term and so they should be in line with your mission and goals.
They should be specific, measurable, achievable, relevant and time-related and you should take into consideration your business resources as you create them.
Your objectives will guide your strategy so it’s important that you take some time creating them and ensure that they are important to your business.
In your marketing analysis, you will have identified customer segments you want to target with your products or services. Now you will need to identify which segments to target based on your objectives and the resources that your business has.
This is one of the most challenging parts of your digital marketing program and it’s important that you pick only the sections that will be profitable. So you should avoid targeting all segments because which will likely dilute your efforts and exhaust system your budget for little in return.
The marketing strategy is the bulk of your own digital marketing plan and addresses your marketing mix elements like product, price, place, promotion, people, process and physical evidence. So these are all the marketing tactics you need to implement to achieve your objectives
Much of what you include here will have originate from the research that you carried out in your audit and analysis.
Budgets and Regulates
Lastly, you should set a budget which is sufficient enough to implement your own marketing tactics. If you have a small budget, you should only include those duties that are most important to your success.
Control is about identifying contingencies and choosing what to do when things go wrong, as they usually do. So you need to frequently check and review progress and ensure that you are on the path to achieving your objectives.
Mike Ncube is a Digital Advertising Consultant and Marketing Author great latest book is “The DO-IT-YOURSELF Guide to Online Marketing Success”. He blogs regularly about the latest digital marketing and advertising trends and he has published publications, case studies & whitepapers that will help with your campaigns.